The Standard
“Why aren’t your pickles $4.99?”
Fair question — we get it at every market. Here is the honest arithmetic of one
Original quart, to the penny, from our own production log. Most brands would rather
you didn’t see this table. We’d rather you did.
Cucumbersone full pound per jar, $3/lb$3.00
Jar, lid & bandUline quart kit, freight included$2.21
Rented kitchen & laborthe line on-farm processing will erase$1.70
Labels, side & lidprinted on the farm, die-cut by hand$0.52
Joey’s hot saucea partnership with a regional maker$0.50
Estate honey1.09 oz — the whole brine’s sweetness$0.31
Cipollini onion$0.26
Vinegar$0.24
Fresh dill$0.19
Garlic$0.14
Salt$0.06
All-in, one quart: $0.00
on your table: $18
The difference isn’t margin for margin’s sake — it’s a pound of real cucumbers, honey
instead of syrup, and a family that would rather show you the table than write a
slogan. When the on-farm kitchen is built, the $1.70 goes back into the dirt.